Creating a chocolate brand
During my days designing for Bill’s Restaurants, I grew a love of confectionary design. I wanted to relive this open, creative style, so I formed CocoYolo as a concept brand. I enjoy using this project as a way of exploring different styles.
Client:
CocoYolo
Projects:
Branding and Packaging Design
Services:
Creative Direction / Brand Design / Graphic Design
Creating a chocolate brand
During my days designing for Bill’s Restaurants, I grew a love of confectionary design. I wanted to relive this open, creative style, so I formed CocoYolo as a concept brand. I enjoy using this project as a way of exploring different styles.
Client:
CocoYolo
Projects:
Branding and Packaging Design
Services:
Creative Direction / Brand Design / Graphic Design
Objective
It was essential to outline a realistic brief, starting with the goals, objectives and target audiences that would shape the approach.
Approach
The goal is the creation of a quality brand that is also able to explore creativity and different design styles.
Results
The focus on creating a strong logo lockup has enabled a purposeful freedom to the rest of the packaging design – with the bar wrapper providing a blank canvas to explore different styles.
Objective
It was essential to outline a realistic brief, starting with the goals, objectives and target audiences that would shape the approach.
Approach
The goal is the creation of a quality brand that is also able to explore creativity and different design styles.
Results
The focus on creating a strong logo lockup has enabled a purposeful freedom to the rest of the packaging design – with the bar wrapper providing a blank canvas to explore different styles.
Because you only live once, enjoy that yummy chocolate.
